Branding

Each year I find myself doing more and more brand development projects as part of my day-to-day efforts as well as supporting a growing set of freelance clients. I enjoy helping clients translate their vision into a comprehensive identify. My process consists of customer interviews, market research, concept sketches, working reviews with clients, and final graphics.  Branding projects include: logos, business cards, web materials, brochures, billboards, custom apparel, and more.

For the last 5 years, I’ve also been the senior hospitality designer for TNG where I lead private label manufacturing for retailers and hospitality and fitness clubs across the United States. In this role, I take a client’s logo and apply their brand across the items their customers would interact with. Everything from pens, notepads, door hangers, robes, slippers, mugs, even dry cleaning bags are designed to represent a comprehensive brand identify.